During my first visit to the etude house store, my first impression was what the **** everything is in pink! What I meant was the whole store was painted in pink. Even sales assistant was dressed in pink. Don't get me wrong, I had nothing against pink but the moment I set my eyes inside the store , I was swirling in pink- too much pink maybe which is not necessarily bad. I managed to get inside and started swatching some products and I ended up choosing this blush.
Etude is a Korean cosmetic brand. In it's native land Korea, their target market are mostly girls in their teens or adolescences. The same reason why their shops are usually cute pink houses or pink doll/princess/"loli" theme designs. Their price are reasonable which when paired with the quality of their product makes this cosmetic brand sell or appealing to international consumers.
Etude cookie range blush had 5 colors available:
01 in Pink
02 in Rose
03 in Orange
04 in Sugar Pink
05 in Lovely Pink
The blush that I bought was 03 in Orange. I must say that I like this blush. This blush is my current favorite. Below is a a swatch .
Here's why I like this blush:
- The staying power - This blush really stayed on my face. It lasted even when I was perspiring and my face was oily.
- Color - The color of this blush is gorgeous. It has an golden orange red colors with tiny glitters in it.
- Afford ability - Like most etude products, this one is affordable.
- Packaging - The packaging is really cute. It has a small orange round plastic case. The size of the blush is small and it is portable which is perfect for traveling. There's even a nice puff included.
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